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Promotional Items For Trade Shows and Events
Swag. Tchotchkes. Trinkets. Freebies. Whatever name you give them, promotional items have been a go-to tactic for marketers probably as long as trade shows and marketing events have existed, with companies plastering their logos on everything from tote bags to rain ponchos to squeeze balls, silicone wristbands and tyvek bands, wristbands with message in the hopes of boosting brand awareness and generating leads. In recent years, drawings at trade show booths for high end items such as iPands have replaced some of the more time-tested tchotchkes, but even with such big-ticket items, how much brand building power does promotional swag
TV ads Increase Consumer Engagement and Brand Recall
Want to improve consumer engagement and increase brand recall? Get seen on TV. A study of interactive/advanced TV advertising situations has been found to improve consumer engagement for brands and brand recall, according to findings released by Canoe and the Association of National Advertisers. An online panel revealed improved results for consumers who responded to various advanced television experiences — asking for new information, coupons, samples — in addition to better recall. On average, the study found that 18% of adults 18-49 years of age said “yes” to interactive offers. In addition, so-called “unaided brand recall” for a test brand
