Promotional Items For Trade Shows and Events
Swag. Tchotchkes. Trinkets. Freebies. Whatever name you give them, promotional items have been a go-to tactic for marketers probably as long as trade shows and marketing events have existed, with companies plastering their logos on everything from tote bags to rain ponchos to squeeze balls, silicone wristbands and tyvek bands, wristbands with message in the hopes of boosting brand awareness and generating leads. In recent years, drawings at trade show booths for high end items such as iPands have replaced some of the more time-tested tchotchkes, but even with such big-ticket items, how much brand building power does promotional swag
Resume Writing: Phrases That Won’t Get You Hired
1. “I’m a Team-Player.” This is one of the most over-used cliches, so try to find a way you can show that you are this team player. Did you collaborate with someone or with a department to meet an objective? Put that on your resume instead of a vague, cliched expression. Be detailed about your achievement. 2. “I Have Great Communication Skills.” Communication skills can mean so many things, which is why using this term on your resume only makes you lose your recruiter’s interest. What communication skills did you use to contribute to your employer? Did you create a
8 Qualities of Outstanding Employees
Outstanding employees are reliable, dependable, proactive, diligent, great leaders and great followers… they possess a wide range of easily-defined—but hard to find—qualities. A few hit the next level. Some employees are remarkable, possessing qualities that may not appear on performance appraisals but nonetheless make a major impact on performance. Here are eight qualities of outstanding employees: 1. They ignore job descriptions. The smaller the company, the more important it is that employees can think on their feet, adapt quickly to shifting priorities, and do whatever it takes, regardless of role or position, to get things done. When a key customer’s
Relationship Selling:
Relationship selling is when the customer is at the center of the whole process. It focuses more on the customer’s needs rather than closing the deal. And here is why this approach works better than others. Relationship selling has long been the go-to approach for many salespeople. However, research has shown that most decision makers no longer want to build a relationship with a salesperson. The days of drop-by visits, “I’m just checking in” calls and brochures and other corporate literature sent out to clients are gone. Your customers and prospects are too busy to sit and chat. They don’t
